There’s no downtime waiting for the customer to place their order or make the payment.” “Our baristas and our staff know the members, so we’ll see a regular walking across the road, make their coffee and hand it to them at the door, and off they go. The program has also streamlined operations, he says. “Sixty per cent of them will buy food every day, because it’s not a $10 daily spend, it’s a $5 or $6 spend.”
Mug Life members frequently bring friends, colleagues and visitors with them on their coffee run, which contributes to the cafe’s “community feel” and is good for business, says Bannister.
Another such innovation is Mug Life’s membership program, which, for $400 a year, grants members three coffees a day.
